The 5 Types Of Prospect And How To Sell To Each Of Them (Pt 2)
Ok if you remember last time I told you the five main stages of awareness a prospect goes through in relation to your product or service. I also told you that whenever we’re called in to help a client...
View ArticleThe 5 Types Of Prospect And How To Sell To Each Of Them (Pt 4)
“How To Bring A New Product To Market” In my previous posts we started the process of how to market your products and services to your prospects depending on what stage on their awareness cycle they...
View ArticleThe 5 Types Of Prospect And How To Sell To Each Of Them (Pt 3)
Ok if you remember 2 posts ago (a looooong time online 😉 I told you the five main stages of awareness a prospect goes through in relation to your product or service. I also told you that whenever we’re...
View ArticleThe Digital Marketing Insider | January 2013
The latest issue of The Digital Marketing Insider Magazine from ROARlocal.com is out today, do feel free to share it, there are a lot of great articles about how to market your real world business...
View ArticleThe 5 Types Of Prospect And How To Sell To Each Of Them (Pt 5)
“How To Bring A New Product To A New Market” In my previous posts we started the process of how to market your products and services to your prospects depending on what stage on their awareness cycle...
View ArticleHow David Ogilvy Wrote World Class Copy
I study the greats. People who’ve pioneered marketing and selling are an endless source of inspiration to me and I aim to be one of the luminaries of online marketing as a result of my idolation of...
View ArticleHow To Track What’s Working In Your Business
There’s an acronym out there: KPI. It stands for Key Performance Indicators. It’s a fancy way of saying “the most important metrics for tracking your business.” But if you research KPIs and try to...
View ArticleE-Mail Personalisation
Came across this and thought it was pretty darn slick — in a discount email to a customer, you’ll notice how VistaPrint puts a card they had made inside of an empty box. The personalization REALLY...
View ArticleHow To Screw Up Your Marketing
We have a new client in our Australian office, he’s a great guy and his business is solid. He took us on to do his marketing for him under our outsourced marketing department offer where we look after...
View ArticleIdiots Guide To Life Time Customer Value
What is Customer Lifetime Value and Why Is It Important? nb: this is a longish post so if you just want the results skip to the bottom 🙂 Lifetime Value (LV) helps to determine the economic value a...
View ArticleHow Confused.com Adverts Use Subliminal Sex To Sell
You’re not imagining things! How Confused.com adverts use subliminal sex to sell throughout them in a very smart and subtle way. First up watch the advert: Now watch it again BUT turn the sound down....
View ArticleTop 3 PPC Mistakes & How To Avoid Them
Are you wasting money on your Google ads? Here’s some common errors we see when we take over PPC accounts from other companies. 1. Bidding on open ended keywords with no negatives. Fifteen Cornwall...
View ArticleDigital Marketing Insider | February 2013
The latest issue of The Digital Marketing Insider Magazine from ROARlocal.com is out today, do feel free to share it, there are a lot of great articles about how to market your real world business...
View ArticleHow To Get A Date For Valentines Using PPC
I LOVE PPC! I use it for everything where I have to sell something. I just sold my house using PPC and in fact that’s a great article right there (How to sell your house with PPC) let me know in the...
View ArticleWhat Sells Well On Valentines Day
Today is February 14th, which means the 2nd largest online retailing event of the year. Last year, Valentine’s Day raked in £905 Million in online sales. Men are expected to spend the most on Valentine...
View ArticleYou Explained….Why You Do The Things You Do
I had a great e-mail yesterday from one of my subscribers asking me how I get so much done (I get less done than you’d think) It got me thinking about why we do the things we do. Your subconsious mind...
View ArticleThe Wrong Banner Ad Will Kill Your Business
We buy a LOT of display advertising for our clients and so I’m always fascinated to know what gets clicked when it comes to images. Well thanks to eye tracking software we now know. It’s not what you...
View ArticleThe Life Cycle Of An Entrepreneur
If you are or ever have been a work from home entrepreneur, you can probably relate to this… These are the 4 Stages of the work from home entrepreneur Life Cycle, according to ME. At the risk of laying...
View ArticleNo Money Honey
Don’t try to sell what your market doesn’t want to buy The most common — and painful — mistake I see entrepreneurs (myself included) make is to develop a product that no one has any interest in buying....
View ArticleAre Boys More Likeable Than Girls?
Using Facebook to end sibling rivalry… As part of our ongoing work for one of our clients we’ve set up some new facebook ad campaigns and I’ve been split testing the pictures not only in the ads but...
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